Amazon is one of the biggest online shopping sites in the world and if you’re an Amazon seller I bet you’ve often wondered how you can get reviews. More interestingly, how can you get a video review of your product on Amazon?
First of all, Amazon sellers please don’t go round offering PayPal refunds in exchange for ‘honest 5-star Amazon reviews’. I get such offers every day of the week and my reply is always the same: You should be trying to learn how to naturally gain quality customer feedback by providing a great product and excellent service.
TIP: If you’re concerned a product might have fake reviews I recommend checking it out on Fakespot, a website that can analyse data from many major websites (e.g. Amazon or Walmart) to determine how likely it is the customer reviews are honest.
In fact, this article isn’t about gaining a customer product review, it’s about a new video option currently in beta on Amazon.com.
Amazon contacted me regarding the reviews I publish on YouTube, they wanted to know if I’d like to upload reviews to Amazon.com, linking them to the products featured. I’ve since uploaded my back catalogue of product reviews and each video shows up in the related video section, for example:
This video is independent of any customer review submitted, it doesn’t impact the product review score and isn’t counted as a customer review. However, it does give potentially shoppers valuable insight into products, helping them make an informed buying decision on more than just a written description and some photos.
At the time of writing, you will only find this on Amazon.com, although the long term plans are to roll this out to other country websites. It makes a lot of sense, rather than a buyer leaving the site to look at a review on YouTube, and potentially be directed to buy from a competitor which would have a negative impact on Amazon, customers can now see a video review of the product they’re interested in on the Amazon product page.
When you think about it this is a simple idea but it certain seems to be best for customers, Amazon and sellers. To avoid a wave of fake reviews the ability to upload a related video is strictly limited and each video is checked for quality before being published.
Amazon feedback I’ve had regarding the impact of these videos has been positive, I wasn’t provided with any figures but I was told Amazon is pleased with sales for products with a video and they’d like me to continue to leave further reviews while they further extend this trial during 2020.
Are you a seller on Amazon that would like to benefit from a video review of your products? It can be easily arranged, just fill out the review request form below and I’ll get back to you via email to make the arrangements. Keep in mind the following:
- A positive review isn’t guaranteed, both positives and negatives will be discussed in the review.
- I don’t do anything that shows as an ‘Amazon verified’ purchase.
- You must post a free sample directly, requests using a PayPal refund will be automatically rejected.
- The video review will be made in the UK but currently published on Amazon.com, not Amazon.co.uk.