Four times the resolution, four times the enjoymentGive everything you watch the cinema treatment with the Sony BRAVIA KD43XG8196BU 43″ Smart 4K Ultra HD HDR LED TV with Google Assistant. With four times the resolution of Full HD, all your favourite films, boxsets, games and shows will be brought to life in more detail than ever before. HDR brings improved contrast and colours to your favourite shows and movies.Sony’s X-Reality Pro processor enhances every pixel on the panel to give you jaw-dropping clarity and colour – everything will be sharp, perfectly defined and vibrant.Bring out the best in what you’re watchingWith its brilliant TRILUMINOUS display colours always look vivid and popping from any angle- from the deep green of the pitch to the bright costumes of your favourite characters. Wherever you’re sat you’ll have the best seat in the house. The Sony XG8196 also features Motionflow XR technology, so even during the fastest moving scenes or sports games, you’ll get smooth lag-free image with no jittering or blur.Convenience at your commandWith Google Assistant built-in, you can control your TV with simple voice commands. Change channels, dive into Netflix, or even control your other smart home devices. All you have to do is ask Google.There’s plenty of entertainment choices too – all your favourite apps are there, including BBC iPlayer, YouTube, Amazon Prime Video and more. Or use Chromecast or AirPlay to play direct from your smartphone. You can also pair the TV with an Alexa speaker for super convenient handsfree control.A stunning design to complement your spaceWith a super thin panel, the Sony XG81 will look stunning in any living room setup. It can also be wall mounted for a slick, neat look.________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.