Tips for starting a side hustle



A man sitting on a couch using a laptop with headphones.

Affiliate Disclaimer

As an affiliate, we may earn a commission from qualifying purchases. We get commissions for purchases made through links on this website from Amazon and other third parties.

In today’s fast-paced world, many individuals are seeking ways to diversify their income and pursue their passions outside their regular jobs.

Starting a side hustle has become increasingly popular as it offers the opportunity to explore new interests, gain financial independence, and even turn hobbies into profitable ventures.

If you’re considering embarking on your own side hustle journey, this blog post is here to guide you with valuable tips and insights.

Identify Your Passion

When it comes to starting a side hustle, one of the most important factors for success is aligning your venture with something you are truly passionate about. Identifying your passion or area of expertise is the first step in embarking on this entrepreneurial journey.

Take some time to reflect on what brings you joy and fulfilment in your free time. What activities do you find yourself naturally gravitating towards? Is there a particular hobby or interest that excites you? Consider these questions as they can provide valuable insights into potential side hustle ideas.

A white and blue page with text.

Additionally, think about the skills and knowledge you possess that can be monetized. Are there any areas where you excel or have specialized expertise? This could be anything from graphic design and writing to photography, cooking, or fitness training. Leveraging your existing skills and knowledge will not only make it easier for you to get started but also increase your chances of success.

Aligning your side hustle with something you genuinely love has numerous benefits. Firstly, it ensures that you enjoy the work involved, making it more fulfilling and enjoyable overall. When pursuing something you are passionate about, motivation comes naturally, and challenges become opportunities for growth rather than obstacles.

Moreover, being passionate about your side hustle increases the likelihood of long-term success. It fuels perseverance during difficult times and helps maintain enthusiasm even when faced with setbacks. When customers or clients see your genuine passion shining through in everything you do, they are more likely to trust and support your business.

Remember that a successful side hustle doesn’t necessarily mean turning a hobby into a full-time job; it’s about finding ways to monetize what brings you joy while maintaining balance with other aspects of life. By identifying your passion and aligning it with a viable business idea, you’ll set yourself up for an exciting entrepreneurial journey filled with purpose and fulfilment.

Value Proposition

Having a general idea is great, for example you might want to be a nutritionist. A valuable first step to achieving this is to fully consider what your value proposition is.

For a more in depth explanation have a quick read of this article: httpss://

It’s a hard thing to create, try and fit it into this structure:

“I help do/achieve in days/weeks”

You should have a very clear idea of who you help and what you help them do. It should be time-bound and measurable. For example, drop X weight in 90 days.

Come up with a few ideas and bounce them off friends and family to see if they understand it the offer without any explanation.

Research Market Demand

After identifying your passion and narrowing down potential side hustle ideas, the next step is to research the market demand for your product or service. This crucial step will help you determine if there is a need for what you’re offering and who your potential customers are.

Start by conducting thorough market research to gain insights into the industry you plan to enter. Check Google Trends to see if the topic you’re interested in has online interest.

Before you get started on websites or ordering lots of stock, first try and sell your product/service locally to see if there is demand.

You don’t even need to have the product/service ready, see if people will place an order for you to fulfil. Better to find out no one wants your side hustle when you’ve not invested time/money into it!

Identifying your target audience is essential in tailoring your products or services to meet their specific needs. Who are they? What are their demographics, interests, and pain points?

A poster showing the different types of content marketing.

Consider factors such as geographic location, online presence, and purchasing power of your potential customers.

By understanding the market demand for what you’re offering and gaining insights into your target audience’s needs and preferences, you can shape your business strategy accordingly. This knowledge will help you position yourself effectively in the marketplace and differentiate yourself from competitors.

Start Small

When starting a side hustle, it’s important to begin small and gradually scale up as you gain experience and confidence.

This approach allows you to test the waters without overwhelming yourself financially or time-wise. Consider starting part-time while still maintaining stability in your primary job until you feel ready to transition fully into entrepreneurship.

Set Clear Goals

Setting clear goals is essential for any business venture, including a side hustle. Define what success means to you – whether it’s earning a specific amount of income per month or reaching a certain number of clients/customers within a given timeframe. Having tangible goals will keep you motivated and focused on achieving measurable results.

Manage Your Time Effectively

Balancing a side hustle with your regular job and personal life requires effective time management. Create a schedule that allows you to dedicate specific hours each week to your side hustle. Prioritize tasks, delegate when possible, and eliminate distractions to maximize productivity. Remember, consistency is key in building a successful side hustle.

Primal Branding

I undertook a YouTube course where I learned about “Primal Branding”, a fascinating set of concepts about why some brands work and some don’t.

It applies to any sized business and while there is a book on the subject for those who want to go really deep into this area I’d recommend reading this article first as it gives you a great overview.

The point of the first couple of suggestions is to get you very focused on what you’re offering and why you’re offering it.  It’s helpful to write out your vision of how you’ll fit into each of the sections of primal branding, gives a lot of clarity.


It’s never been easier to build a website, and a good-looking one at that!

You’ve probably heard of WordPress: it’s a fantastically versatile website platform which I very much recommend if you’re up for a lot of tinkering. 

If the thought of understanding DNS addresses, hosting packages and SSL certificates worries you then head on over to Clixoni, where I’ve a team of people waiting to help build your online brand. We sort out your website, phone line and blog posts while providing you with a set of business critical tools, all to ensure you can forget about dealing with the technical stuff and can focus on building your business.

If you’d rather go it alone, but don’t want to deal with the complexities of WordPress, website builders such as Wix, WebWave and WebStarts all offer quick and easy ways to build your own site.

NOTE: Wix sales system will usually give you a big discount if you’re a new user who doesn’t immediately upgrade to a paid package. Worth waiting for as it can save a lot of money in the first year. However, after the first year you’ll find the costs increase, especially if you need access to some of the tools that don’t come as standard.

Useful Resources

If you’re a coach or consultant who is looking for support in creating a business and landing their first client head over to

If you need support setting up a website and with local SEO visit

If you’re looking to do online posts a good site to use is it has loads of good looking templates that you can edit, some free, some you pay a little bit for, and they end up looking really good. Plus, as it’s part of the Vista group, you can use your designs on T-shirts, stationary, basically anything you might need for your new venture.

For business cards I’d also suggest Moo who offer a great range of business cards that have a more premium feel to them.

If you’re not artistic and need a logo you can get someone to create one via Fiverr (that link should get you a 20% discount). It can be hit and miss, but there are some very talented individuals willing to do excellent work for a discounted rate.

You’ll likely need to have a general design in mind as well as brand name and brand colours.

Finally, a couple of other useful videos to have a look at:

About the author

Latest Posts