Why your brand needs a video on Amazon

  • By: Mark J Draper
  • Time to read: 5 min.
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Video has become a key selling tool, you could be missing out if your’re not using it on Amazon.

Consumers have always looked for advice when buying products, but the time of implicit trust in branded advertising campaigns are long past. These days word of mouth has never been more important. Are the days of advertising dead? Not at all, but reviews from trusted counterparts are the main deal driver for brands globally.

“Word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”


Word of mouth advertising is trusted advertising. A recommendation from a friend, colleague or influencer that you already have a relationship with is vastly more valuable than a generic advert or sales pitch.  The trick for brands is to get consumer talking to each other about our products. This happens when we provide our consumers with stimulus inspiring enough to start a conversation… and that’s where independent video reviewing comes in.

Video Marketing

In 2020 consumers are increasingly driven online to find their trusted mentors. In the last two years, a total of 50,000 years of video product reviews have been watched just on mobile. Whilst a written review might work for a book, for more complicated and expensive products people are looking to video reviews. If you are the owner of a technical product or gadget and you don’t have a video review of your product then you are missing a key element of your marketing campaign, and more importantly missing out on sales.

The 2020 report on video marketing from Wyzowl found:

  • 89% of video marketers say video gives them a good ROI.
  • 83% of video marketers say video helps them with lead generation.
  • 87% of video marketers say video has increased traffic to their website.
  • 80% of video marketers say video has directly helped increase sales.
  • 95% of video marketers plan to increase or maintain video spend in 2020.

Brand vs Influencer

So why don’t brands just create their own video product reviews? In short a video review of one of your products will serve several functions. It can help introduce your customers to your product and even learn how to use it, but few brand created reviews will create trust and loyalty in the same way that an independent review will. Look at it from a consumer point of view, what brand is going to negatively review their product? None. So influencers are seen as independent mouthpieces offering ‘warts n all’ reviews of products. Their honest approach to products allows the consumer to believe the review and to feel comfortable buying the product.

For an eCommerce product in the field of technology, there is no greater weapon in your marketing arsenal than a video-based product review from an independent product reviewer or influencer.

“Nearly 75% of consumers rely on “word-of-mouth” on social media when deciding whether to purchase a product.”

(Influencer Marketing Association)

At Reviewify we don’t offer you a bland review of your product we offer a clear, concise, honest review, and honesty is the key. Honest product reviews build trust and engagement between your target audience and your brand.  

Amazon Videos

How To Promote Your Etsy Shop On Yo...
How To Promote Your Etsy Shop On YouTube - AND WHY YOU NEED TO!

There are 2.5 million sellers on Amazon. But that doesn’t mean your products can’t stand out from the crowd. Video is an effective way to help drive e-commerce product sales. In fact, a whopping 80 percent of people say that watching a video makes them more confident about making a purchase.

There’s no shortage of data to back up the fact that product videos make a significant impact on the way customers shop online, with 96% of consumers reporting that product videos are incredibly helpful in their buying decisions. With 4 out of 5 online shoppers reporting that a video helped them make a past purchase and 1 in 4 shoppers actually leaving a site to search YouTube before buying, Amazon, in its continued dominance over everything eCommerce, did what Amazon does, and created the ability for brands to upload product videos on their product listing page to help brands boost product sales.

Our video reviews aren’t talking head videos, they actually show your product in action. There are numerous benefits to having a product video on Amazon:

The online instruction manual

Video reviews allow consumers to fully understand the workings of a technical or mechanical product. A visual explanation of the product allows consumers to understand the product better and to more easily retain that information. In a world where over 30% of customers return online purchases, ensuring that your customer is 100% happy with the product before buying is imperative.

Beyond marketing, it is shown that when it comes to learning about a product Google says that those visiting YouTube are 3 x more likely to watch an instruction video than read a product manual.

Social proof

A video review differs from many other types of advertising or review methods in that it is fully transparent. Videos which show a trusted reviewer discussing the product allows consumers to feel like they are engaging in a conversation with a real person rather than a faceless brand or product. The videos should show consumers how the product works, what’s tricky, how it has helped them and how the customer may use it in their lives.

Amazon and product reviews

Most customers’ look to Amazon reviews for an understanding of how a product works, but until recently Amazon has only accepted customer video reviews, and these tend to be of poor quality. This drives customers away from Amazon, and on to YouTube where more product reviews videos can be found.

As of 2019 Amazon has begun to invite product reviewers, such as Reviewify.co.uk to upload their video reviews and associate it with an Amazon product. This is a huge move for retailers on Amazon as you are now able to benefit from on site independent product reviews shown directly on your Amazon product page.

How does it work?

The process of creating a product video review through Reviewify.co.uk is simple.

  • Send your product to our UK address
  • Your product will be tested and any questions we have will be asked
  • A video review/demonstration of your product is created
  • Video uploaded to Amazon.com and linked to your Amazon product page
  • Within 24 hours the video will be visible to Amazon shoppers

In addition, if your product is a good fit (technology/gadget) it will be posted on the review channel and a written review on Reviewlify.co.uk.

“60% of people actively look to blogs, vlogs, and social media posts for opinions on products before they consider purchasing a product.” 

(Digital Marketing Institute)

Who have you worked with?

Mark J Draper is an established independent product reviewer who is emerging as one of the top gadget and technology reviewers in the UK, leading Amazon to approach him requesting he publish video reviews on Amazon.com.  Lots of brands have requested a review, why not join them and request a review today.