2021 has seen a rapid development and deployment of online tools that tap in to the power of AI to help generate written content. Most use GPT-3 an open source language model trained on large amounts of text data.
Many of the tools developed focus on how AI can help speed up the article writing process, but some have developed a range of other useful tools, many of which produce better output than the blog writing elements.
One such tool is ContentBot, having played with it for a while I decided to put it to the test, if I had an idea for a business could it help me generate useful content to get my idea off the ground?
The website is very easy to use, when you log in head over to the templates section to view the tools on offer. The number of tools has increased since I first started using it and the creators continue to look for new and useful ways to use AI in content creation.
When you pick a tool you feed it an input. That information is fed to the AI along with information about the tool you are using, and a selection of results are provided back to you.
For this experiment I’m going to select a range of tools and pretend I’m starting a new web design and hosting company in Manchester.
There are usually 4 suggestions from each tool used, aside from the brand names I’ll provide what I think was the best suggestion as an example of the output.
This tool generates brand names and slogans based on a short description of the business and keywords.
WebLift – We pump new life into your web presence. (Alternatives: WebExpress | NetLift | Incline)
Zippy – The web design & hosting experts. (Alternatives: Flightless | Niche | Cloudy)
Delphi – A web design agency built on trust. (Alternatives: Triton | Iota | Lyra | Alpha)
Blast – Full service online presence. (Alternatives: FastBooster | Shift | Lamp)
I like the brand name WebLift and it’s slogan from these options. Note it just makes suggestions, you’d need to go and check if the name/URL are already in use.
If you already have a brand name there is a slogan only generator.
Taking the same inputs, a short description and keywords, this option outputs a brand story, very useful for website copy. For our made up WebLift company this was the best option it generated:
Our vision is all about transformation. We develop and launch your website to make sure it turns the people who visit our website into customers. Our partnership approach to web development creates a great experience from discovery to launch – one where we’re keenly attuned to every step along the way. We take your brief from “see what you can do” to “wow, look at what you’ve done for us”. And when it comes to designing your website, we’re all about turning customer needs into beautiful, easy-to-navigate websites that will make them want to stick around.
There are a number of different sales model options to help you clearly pinpoint your offer to the customer:
Pain: You are a small business with a big idea. You want to take your business to the next level and get more out of your website.
Agitate: You have need of a company that will be able to take your vision and turn it into a reality.
Solution: WebLift is the company for you. We are a Manchester UK based web design and hosting agency. We take your business vision and turn it into a stunning website.
Pain: Business owners are frustrated with their website and the amount of money they are spending on it.
Benefit: We will design and host your website.
Solution: Get a website that looks amazing and costs less than you think.
Attention: Your website is the first thing people see, make it an impact and stand out.
Interest: We make your website mobile friendly, ecommerce friendly, and SEO friendly.
Desire: Make your website beautiful, functional, and search engine friendly.Action: Get in touch with us today!
There are options to generate suggestions for both Facebook and Google AdWords adverts:
Our Manchester-based web design agency and web hosting division take away all the hassle of making your own website. We can also design one for you!
WebLift – a proudly British web design and development studio.
Affordable Manchester Web Design | Web Hosting | Manchester web designer
WebLift deliver website design in Manchester to meet your needs. Clients can’t get enough of WebLift’s professional web designers and affordable Take a look around our website and don’t hesitate to contact us if you need advice or if you wish
This template was a little different to those used so far, asking for the following:
- Sales purpose
- Your Name
- Your Company Name
- Your Industry
- Lead Name
- Lead Company Name
- Lead Industry
- Lead Goals
- Product Benefits
If you don’t know the lead name/company you can enter placeholder text. An example of the email suggestions for our web company is:
I hope this email finds you well! We at WebLift know that your website is an essential tool in promoting your business and it can be a difficult and time-consuming process to redesign your website. Our team will take care of all the hard work for you and you can expect a nicer, more modern website with more features, all at a competitive price. We provide a full service from design to hosting, so you don't have to worry about anything. If you'd like to know more about our services, please don't hesitate to contact me on 01234 567 890. Kind Regards, Mark
Once you have a brand name, product and marketing material you’ll need a website people can visit.
While it can’t create an entire site it does do a good job of creating a mock-up landing page in different styles to see the suggested text in context. The generated text could easily be lifted and used on your real website.
Finally if you did want to add some blog content you can gain ideas, outlines and even have the AI help write a post with you.
For example it suggested a blog post about the different type of websites and gave me the following article outline:
- What are the different types of websites?
- Personal websites
- Beauty websites
- Sports websites
- Company websites
- Why would you need a website?
- Start up reasons
- How to pick out a theme
- How to get started
- What can you do to keep your users interested
- What makes for a great website?
I completed all of this content generation in around 25 minutes. The content isn’t all useable right away, AI content always needs to be checked and tweaked, but as a starting point this little experiment demonstrates how an AI tool can dramatically speed up the ideation process.
And if you’d like to see the generation process in action you can check out this video: